Leah Wyar emphasizes that while there is heightened concern about TikTok, shifting to new platforms is integral to media operations and future planning.
Micah Gelman points out that diversifying content distribution has been crucial for making the potential loss of TikTok less impactful for major news publishers.
Sharon Mussali illustrates a collective situation for publishers, highlighting that those creating social content tend to share a reliance on multiple platforms.
The Daily Mail's strategy of expanding its vertical video presence across various apps safeguards them against the potential negative impacts of losing TikTok.
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