Publicis Media U.S. has acquired performance marketing agency Dysrupt, although the financial details of the transaction haven't been made public. Key members such as Dysrupt’s CEO, Peter Muzzonigro, and other executives will integrate into Publicis Media, enhancing its offerings with Dysrupt’s proprietary Impact Advertising System. This system focuses on advanced media buying, performance creative, and cookieless measurement, aiming to improve advertising management while emphasizing privacy. The acquisition positions Publicis Media to leverage Dysrupt's innovative marketing strategies across various sectors, including e-commerce and fintech.
Dysrupt delivers exceptional results for clients by shaking up traditional marketing strategies. Its best-in-class performance capabilities will supercharge Publicis Media's agencies and teams.
We are delighted to join forces with Publicis Media to power Dysrupt's mission of making the impossible profitable... driving measurable results and unmatched efficiency for our clients.
Collection
[
|
...
]