Publicis has bolstered its commerce expertise by acquiring Mars United Commerce, enhancing its capabilities in consumer engagement and retail strategies.
The acquisition allows Publicis to integrate MUC's shopper data with Epsilon's first-party data, providing clients with comprehensive insights into shopping behaviors and opportunities.
MUC's data will enhance Publicis Media's decision-making in marketing and merchandising investments, fortifying its position in retail media effectiveness across various platforms.
As part of the acquisition strategy, Publicis aims to deliver a holistic understanding of commerce marketing performance, leveraging analytics for better brand growth outcomes.
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