PRISA Media Partners with First-id to Advance the Cookie-Free Environment
Briefly

from Exchangewire11 months ago
The collaboration will enable PRISA Media to maintain traceability across its headers, gaining a complete picture of its audience's content consumption.
Exchangewirehttps://www.exchangewire.com/blog/2024/03/19/prisa-media-partners-with-first-id-to-advance-the-cookie-free-environment/
More accurate identification and compatibility with platforms such as open RTB, prebid and Google PPID will ensure effective monetisation in a cookie-free environment.
Exchangewirehttps://www.exchangewire.com/blog/2024/03/19/prisa-media-partners-with-first-id-to-advance-the-cookie-free-environment/
Read at Exchangewire
#prisa-media #first-id #advertising-innovation #digital-marketing #cookie-free-environment
[
|
]