Pringles goes all in on social to put college athletes front-and-center for 'March Mustache' campaign
Briefly

* By Julian Cannon



While March Madness is most associated with television and streaming, Pringles is turning to social media - particularly Instagram - to leverage some of the college athletes playing in the basketball tournament.The chip brand is looking to reach college basketball fans on second screens and offering chances to win tickets to attend the tournament's final games.
Read at Digiday
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