"When you give permission for your data to be used and you receive compensation, it's flipping this 180 degrees and giving the user the power," McCourt said this week.
McCourt noted that TikTok's appeal to the Supreme Court is a last-ditch effort to overturn a law signed by U.S. President Joe Biden that seeks to force a sale over national security concerns.
He mentioned that the bid for TikTok would exclude the algorithm that determines the content users see, reducing complications for ByteDance's ownership.
His vision for TikTok includes revamping the advertising model so that users have control over the ads they want to see, potentially earning revenue through e-commerce.
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