One of the big motivations to keep politics out of sport is that it protects sponsors. If you're a big global brand, you want to know a big global tournament isn't going to be hijacked for political gain. It's why Fifa president Gianni Infantino argued so strongly that Qatar should be about football, not politics.
If we've learned anything from 2023, it's that there's no way not to take a side. Inaction is in itself a form of action.
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