MiQ analyzed broadcast TV data in Arizona to identify homes for Biden CTV ads. In Pennsylvania, Biden countered Trump ads with intensity, showing significant political CTV investments in swing states.
Streaming platforms, aside from outliers like Netflix, capitalize on political ad revenue. Roku aired 400 political ad creatives in a week, showcasing the quadrennial windfall.
Gum sales dropped due to reduced social interactions and higher health standards. Gum's traditional in-store purchase, lack of digital presence, and failure to reinvent hinder its relevance.
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