Local broadcast stations have historically benefitted from increased ad spending during elections, with expectations of $11.7 billion in political ad spending, a 21.3% rise from 2020.
The relaxation of campaign finance regulations in 2010 has seen a surge in election investments, while the pandemic shifted campaign spending heavily towards paid media.
Local political ads accounted for about 7% of total local advertising during the last presidential cycle, demonstrating the significant role of these ads in most competitive races.
This year's ad spending is expected to break records for local broadcasters, capitalizing on competitive congressional races and a close presidential election.
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