The growth of podcasts' video viewership and minutes watched in the lead-up to this year's election could be a distinct turning point in how consumers opt to take in political news and commentary.
Spotify now hosts more than 300,000 video podcast shows, up from 100,000 in June 2023, showcasing the platform's commitment to adapting to consumer preferences.
The share of U.S. adults who say they prefer listening to podcasts with video has risen from 32% in 2022 to 42% today, indicating a significant shift in consumer behavior across generations.
As major podcasts logged billions of minutes watched, the transition from audio-only to video format illustrates the evolving landscape of media consumption in political discourse.
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