The average CPM rate for a 60-second ad spot in June was $21.90, up from $21.63 in May.
The three highest CPM categories in June were Technology ($29 CPM), Business ($24 CPM), and Education ($24 CPM).
The time is now to leverage the unique seasonal opportunity that summer presents for podcast advertising. To maximize relevance and engagement, advertisers should align campaigns with summer themes like travel, outdoor adventure, seasonal sales, and back-to-school.
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