Pitch deck: How X's 'real-time' factor has become the star of its latest pitch to advertisers
Briefly

from Digiday3 days ago
"According to a recent pitch deck it has shared with advertisers, the social network is going back to its roots, pushing real-time conversations - and more importantly advertisers' ability to target the ones they deem suitable."
Digidayhttps://digiday.com/marketing/pitch-deck-how-xs-real-time-factor-has-become-the-star-of-its-latest-pitch-to-advertisers/
"Trend Genius uses AI and real-time data to optimize ad placements, showcasing X's commitment to sophisticated targeting and analytics tools - similar to then-Twitter, pre-Musk offerings."
Digidayhttps://digiday.com/marketing/pitch-deck-how-xs-real-time-factor-has-become-the-star-of-its-latest-pitch-to-advertisers/
"Advertisers are constantly searching for the optimal time to run their creative, and displaying ads during trending topics is a way to ensure maximum engagement and relevance for their campaigns."
Digidayhttps://digiday.com/marketing/pitch-deck-how-xs-real-time-factor-has-become-the-star-of-its-latest-pitch-to-advertisers/
Read at Digiday
#advertising #social-media #real-time-engagement #ai-technology #trend-analysis
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