The Pinterest Palette offers marketers inspiration driven by what over half a billion Pinners are searching, saving, and shopping for each month. Our in-house creative and insights teams worked hand-in-hand to map Pinterest Predicts trends and color clusters against first-party platform Pin color data. Looking at actions like saves, we were able to see which colors are driving engagement over time.
Brands can tap into the colors shaping the year ahead for mood boards, product launches, or creative campaigns. For example, health-focused condiment brand Primal Kitchen referenced Pinterest Predicts and the Pinterest Palette for their Colorful Kitchen Tour last year. Fusing the 2024 Pinterest Palette with their core brand colors, Primal Kitchen launched new dipping sauces with Predicts-inspired "Kitschens" pop-ups in three major cities.
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