"This year, Stephen Mostrom has written 1,000 LinkedIn posts, and spent countless hours crafting copy that racked up more than 10 million cumulative impressions. But most of these posts didn't have his name on them."
"And while LinkedIn's organic reach has fallen off a cliff, Mostrom's clients continue to draw steady views and DM-worthy engagement. How? A clear, consistent voice and a few often-overlooked tactics that differentiate his clients' posts even on a crowded feed."
"Mostrom said the number one mistake he sees on LinkedIn is leaders defaulting to a stuffy, "professional" tone. Their posts feel more like a lecture than a water cooler conversation, which builds an immediate barrier between the author and their audience."
A ghostwriter produced 1,000 LinkedIn posts and achieved over 10 million cumulative impressions while often remaining unnamed. Executives can convert career lessons into posts that build credibility, spark engagement, generate pipeline, and expand influence. Consistent voice and overlooked tactics maintain steady views despite declining organic reach. Key tactics include writing conversationally with everyday words, short sentences, natural rhythm, questions to invite engagement, and contractions to sound human. Cutting corporate jargon and injecting personality makes posts more approachable. Reading copy aloud helps check flow. These approaches increase interaction and improve distribution on a crowded feed.
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