In a statement to BuzzFeed, a spokesperson for Dunkin' stated, "We infuse our social feeds with both caffeine and culture, using humorous, culturally relevant, and engaging content to humanize our brand, however 'unhinged' that may be."
Dunkin' has "revamped" its classic donut for Halloween, shifting from bright orange to a Grimace-like purple and introducing 'spidey' merchandise, captivating audiences.
The campaign has undeniably caught attention; one fan remarked, "Started following Dunkin solely because of this spider," highlighting its appeal among younger audiences.
Dunkin's spokesperson mentioned that the response to the Spidey D campaign has been "overwhelmingly positive," indicating successful engagement with their marketing strategy.
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