PayPal has launched an ad business, PayPal Ads, allowing advertisers to utilize insights from transaction data across its 430 million active accounts.
Meta is expanding brand safety features for advertisers, including new controls on ad placements and the ability to block ads from certain profiles.
Meta has introduced a free chatbot, Meta AI, in the UK and Brazil, providing users with instant Q&A and content generation capabilities across its platforms.
Privacy certification for ad tech is underway, reflecting increasing demands for transparency and user control in advertising environments.
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