The expanded partnership between Broadsign and PATTISON enables dynamic management and optimization of OOH inventory, unlocking new revenue streams and enhancing ad booking processes for more targeted campaigns.
Broadsign's platform offers near real-time ad scheduling with advanced optimization tools, allowing PATTISON to automate manual tasks, prioritize campaigns, and increase ad delivery rates by optimizing on a play-by-play or impression level.
The updated OOH platform has empowered PATTISON to customize campaigns aligning with client needs, successfully leveraging the new technology to deliver campaigns for major clients like Holt Renfrew, Lotto Quebec, McDonald's, and Tim Hortons.
#broadsign #pattison-outdoor-advertising #ooh-technology #digital-advertising #campaign-optimization
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