Partnering With Small Creators Sees Brands Grow EMV While Building Local Reach
Briefly

Biles' success highlights the importance of focusing on power and confidence rather than size. Nano and micro creators showcase the value of dedicated and authentic engagement in marketing strategies.
Collaborating with mega creators brings brand awareness but can lead to burnout from constant sponsored content. Working with smaller creators offers organic brand affinity and a chance to build lasting relationships.
Read at Forbes
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