"Anthony Fujiwara, 23, founded Clipping, a marketing service that he named after this new social-media-marketing technique. (Photographer: Leafy Yun Ye/Bloom) It's hard to imagine that MrBeast, the most popular YouTuber, needs help getting and keeping fans. But behind the scenes, Jimmy Donaldson, aka MrBeast, employs the equivalent of a vast call center - more than a thousand "clippers" who put short versions of his stunt and challenge videos in front of online audiences and steer them to his YouTube channel, which boasts 448 million subscribers."
"For a recent campaign, Donaldson's team paid independent editors employed by a startup, called Clipping, $50 for every 100,000 views that snippets of his YouTube shows got on social media apps, according to a post on Discord, the chat app where the company does business. These contractors identify a viral moment, embellish it with a funny slogan and feed it onto services like TikTok and Instagram."
MrBeast runs a large network of over a thousand 'clippers' who edit short snippets of his stunt and challenge videos and distribute them across social apps to drive viewers to his YouTube channel. A startup called Clipping recruits independent editors and pays them per views—$50 for every 100,000 views in a recent campaign. Contractors identify viral moments, add humorous slogans, and post them on platforms like TikTok and Instagram. Clipping treats paid placement on users' feeds as modern ad space, turning apparently fan-made clips into orchestrated marketing that integrates sponsors into bite-sized promotional content.
Read at Spokesman.com
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