Dollars spent on out-of-home advertising reached $2.04 billion, marking a 4.3% increase compared to last year and achieving an all-time high for Q3, as reported by OAAA.
Anna Bager of OAAA expressed excitement over the record-breaking quarter for OOH, emphasizing its continued relevance and effectiveness in modern media.
Steve Nicklin noted that digital format ads are the largest driver of OOH growth, predicting significant increases in programmatic purchases of digital ads by media buyers in 2024.
As businesses and individuals returned to pre-pandemic routines, transit advertising surged by 8.3%, indicating people are engaging with OOH spaces more than before.
#out-of-home-advertising #digital-transformation #advertising-growth #2023-market-trends #consumer-behavior
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