Oreo is launching a Snapchat campaign featuring Post Malone, aiming to engage users with Sponsored Snap ads that deliver immersive video content directly into their chat inboxes. The creative showcases Post Malone mining a landscape of mountainous Oreos to create unique cookies, accompanied by his 2016 hit, "Congratulations." The collaboration not only highlights Oreo's limited-edition cookies designed for adventurous tastes but also strategically targets Snapchat's large user base, where music is a prominent interest. The campaign allows direct links for product information and purchases.
Oreo's Snapchat campaign, featuring Post Malone, represents a pioneering move in the snack category with direct chat ads, enhancing user engagement through music and creativity.
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