In 2024, the relationship between pop culture and politics continues to evolve, with social media shaping how candidates connect with younger voters more than ever.
Bill Clinton's appearance on The Arsenio Hall Show in 1992 marked a pivotal moment where presidential candidates began to actively court younger voters through cultural engagement.
Obama's 2008 campaign exemplified the effective use of social media, as it not only connected with younger voters but also embraced the hip-hop community's influence.
The approach to involving young voters has transformed from traditional media to dynamic platforms like TikTok, showcasing an ongoing evolution in political engagement.
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