System1's research with JCDecaux and Lumen showed the average OOH poster gets only two seconds of attention, with over half not triggering the correct brand recognition or creating useful positive emotions.
Key OOH best practices include clear brand bolding, distinct color blocking, using product shots, brand characters, and keeping the message concise with fewer than 10 words.
Critics argue against the simplicity of these guidelines, but Tindall emphasizes that creative effectiveness lies in ensuring the brand is noticed and understood, not in unnecessary complexity.
Collection
[
|
...
]