The Disney-DirecTV and Warner Bros. Discovery-Charter deals highlight the outdated bundling model. A shift to usage-based pricing could better support content producers needing active users.
IPG Mediabrands' MAGNA forecasts an 8.9% growth in the ad market, spurred by events like the presidential election and Olympics, driving total revenues to $377 billion.
Research shows that inclusive advertising not only counters right-wing boycotts, but can actually boost a brand's short-term sales by 3% and longer-term sales by over 16%.
#streaming-services #usage-based-pricing #advertising-growth #inclusive-advertising #content-production
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