GARM, part of a World Federation of Advertisers (WFA) initiative created to set brand safety guidelines, is "discontinuing activities" following an antitrust lawsuit accusing major advertisers of an "illegal boycott" against X.
X CEO Linda Yaccarino views GARM discontinuing activities as "an important acknowledgement and a necessary step in the right direction" in response to the lawsuit filed by X in Texas, alleging a conspiracy to withhold billions in ad revenue.
GARM, previously accused of anti-conservative bias, emphasizes its formation after a streamed mass shooting to address harmful online content monetization. It denies participating in or advocating for boycotts, stating any insinuation is a "deliberate misrepresentation" of its work.
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