Omnicom partners with Instacart's IDP to make creator campaign content shoppable, enabling direct connection to retail outlets for seamless shopping experiences.
Consumers can shop from over 1,500 retailers via Instacart through social media platforms, attributing orders to specific creator activations for clients through Omnicom's Flywheel commerce cloud.
Megan Pagliuca highlights how the Instacart API reduces friction for consumers, allowing them to easily add items from influencer content to their Instacart cart across various platforms.
Chris Rogers emphasizes that the collaboration focuses on enhancing the ease of shopping for consumers.
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