In three TikTok posts, Evy Leibfarth unboxed bags from Nike, Ralph Lauren, and Skims, displaying a variety of apparel and accessories for the 2024 Paris Olympics.
Olympic athletes use TikTok to reveal sponsored gear adorned with country colors and flags, with some videos attaining millions of views, engaging fans and promoting online sales.
Brands collaborate with Olympians to access their devoted followers, offering Olympic-themed merchandise available for purchase online, such as Skims' Team USA collection.
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