Perhaps no Olympian has done a better job of making a name for herself in a niche sport with a low public profile than Maher, leveraging social media to amass a significant following and secure brand deals for financial gain.
In Tokyo, Maher's TikTok following skyrocketed from 86,000 to 800,000 in weeks, enabling her to collaborate with prominent brands like Secret, L'Oreal, and New Era, in addition to launching her own skincare company.
Maher's ability to authentically engage fans through behind-the-scenes content from the Olympic Village, coupled with her witty and relatable persona, sets her apart from even established Olympic figures in terms of social media influence.
Through her social media presence, Maher showcases the unique experiences and challenges faced by Olympians, shedding light on both the glamour and less glamorous aspects of the Olympic journey.
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