The rise of social media has revolutionized B2B marketing from a supplementary tool to an essential strategic asset. It allows companies to build engaged communities with potential customers and staff, enhancing relationship-building capabilities. Advanced tools have emerged that optimize social media publishing while measuring its impact on brand awareness, engagement, and revenue growth. Daniel Kushner, CEO of Oktopost, emphasizes this transformation and the importance of platforms like LinkedIn and X (formerly Twitter) in social selling and employee advocacy.
Kushner highlights that social media has transformed from a secondary tool to a strategic asset for B2B marketing, enabling significant engagement and revenue growth.
Today, social media enables businesses to create engaged communities of potential customers, loyal customers, and employees, integral to a successful B2B marketing strategy.
Collection
[
|
...
]