The brief commercial featured a delivery of Diet Mountain Dew backstage at the debate, reinforcing the drink's relevance while playfully engaging with the political event itself.
Diet Mountain Dew's ad cleverly sidestepped the divisive political climate by appealing to the shared tastes of two political figures, showcasing its brand's inclusive identity.
In an era of brand depoliticization, Diet Mountain Dew found a low-risk way to engage in the political conversation without taking a stand on contentious issues.
The ad's playful tone illustrated that brands can still find ways to connect with consumers politically, while maintaining a light-hearted approach in a charged environment.
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