In 2024, NowThis achieved an impressive $20 million in revenues and a $4.6 million adjusted profit for the first time as an independent entity. This turnaround followed a tumultuous history of ownership changes, with the company effectively pivoting towards audience engagement and impact advertising. The publisher's new editorial direction, led by editor in chief Michael Vito Valentino, is geared toward creating short-form video content that resonates with younger demographics. NowThis attributes its success to diversifying revenue streams and aligning even closer with brand missions.
NowThis has embarked on a significant pivot to connect better with audiences and brands, achieving profitability for the first time as an independent company.
Despite instability in recent years, NowThis achieved $20 million in revenues and a profit of $4.6 million, marking a notable turnaround.
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