Homes.com is launching two advertisements directed by Taika Waititi, featuring Dan Levy and Heidi Gardner, with Morgan Freeman making a special appearance. The ads creatively explore the difficulty of legally claiming to be the best home-shopping site, as their lawyer intervenes. Eventually, Freeman makes the audacious claim, suggesting credibility. The marketing campaign follows a previous successful launch during the Super Bowl, significantly increasing the company's visibility and unique visitors. Homes.com aims to continue leveraging these advertisements for broader brand recognition across various media platforms.
Levy appears in the ads alongside co-star Heidi Gardner, with a cameo by Morgan Freeman.
This effort comes just a year after Homes.com kicked off its $1 billion marketing campaign with three spots in the Super Bowl.
According to the company, over the past year, this campaign drove 110 million average monthly unique visitors to the Homes.com Network.
When Morgan Freeman says so, who can say it is not so?
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