Consumer awareness of marketing tactics has increased, particularly regarding AI-generated content. Many consumers question the authenticity of online content, with over two-thirds doubting its reality. Brands like Aerie are capitalizing on this skepticism by promoting their commitment to authenticity, avoiding AI-generated imagery. This shift in consumer perception is prompting a broader reevaluation of what is considered real, affecting not just marketing but also how people interpret various types of content, including news and social media.
""We commit: No AI-generated bodies or people," asserted Aerie, a maker of intimate apparel, in an ad campaign, according to The Wall Street Journal."
""Our DNA is about realness, about not changing a person, you know, not erasing stretch marks," Stacey McCormick, the chief marketing officer for Aerie, told the Journal."
""There's never been a moment where consumers are more aware of how marketing works," said Rachel Karten, who writes a newsletter about social media, per the Journal."
""What's even scarier than the skepticism around actual AI is that a lot of people are assuming real stuff is AI.""
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