After a 27-year absence, Nike made a strong return to the Super Bowl with a new ad focusing on female athletes. The ad, created with Wieden+Kennedy and set to Led Zeppelin's 'Whole Lotta Love', features athletes like Caitlin Clark and Sha'Carri Richardson showcasing their resilience. CMO Nicole Hubbard Graham emphasized the cultural significance of the moment and the need to celebrate women breaking records and expectations in sports. This ad not only reinstates Nike's presence but also addresses its recent criticisms and highlights the groundbreaking achievements of female athletes.
Nike's return to the Super Bowl after 27 years signifies a cultural comeback, celebrating standout women athletes and challenging stereotypes in sports.
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