Nike was the top brand for influencer marketing in the US this year
Briefly

Traackr's proprietary rating system, the Brand Vitality Score (VIT), evaluates a brand's performance by analyzing influencer content, ensuring a comprehensive measure of effectiveness.
The VIT metric combines several factors: reach, engagement, and the overall quality of the content associated with a brand, making it a multifaceted evaluation tool.
Read at Fashion Dive
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