Nike's leadership shift aims to rekindle its core strengths in product innovation and marketing prowess, addressing recent struggles amid a falling stock price.
John Donahoe, who served since January 2020, helped Nike navigate the challenges of the pandemic but lacked the innovator's touch essential for the brand's identity.
Elliott Hill, returning as CEO, brings over three decades of experience and a focus on marketing and product development crucial to rekindling Nike's 'magic'.
Nike's recent focus on direct selling channels may have sidelined product innovation, marking a shift from its historical emphasis on combining performance with style.
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