Some news domains have taken cynical or scammy approaches, and Google appears to have reset the lever for all publishers with unrelated affiliate subdomains.
Search Bidding Exploration is part of Google's Smart Bidding suite of black-boxy AI-driven ad products. Performance Max was supposed to be able to work the whole customer funnel, but, as it turns out, the AI is way better at closing the deal with people already near a conversion.
TikTok Shop accounted for 68% of all product sales through social platforms, according to a report. Brands that previously weren't interested in social commerce have proactively reached out about running campaigns.
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