The NFL's partnership with Betches Media marks a strategic effort to enhance the league's appeal and grow its presence among millennial and Gen Z women.
With women representing nearly half of Super Bowl viewers, the NFL recognizes the increasing importance of female sports fans and is targeting this demographic through strategic partnerships.
Betches, known for its women's content, will produce engaging content from major NFL events, aiming to cater to the growing audience of female sports enthusiasts.
Recent increases in women's sports viewership and the effectiveness of advertising during these events indicate a burgeoning market that brands are eager to tap into.
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