“The global reach of tech platforms including Netflix, YouTube and TikTok were exposing people to international fashion trends in a way they never have been before.”
“This convergence is not uniform and is more pronounced in some territories than others, adding that there remains a marked difference between different cultures and climates.”
“Non-Next brands now account for 17% of overseas sales...we had been experimenting with expanding wholly owned labels including Cath Kidston.”
“Next plans to improve the way it works with shipment hubs in the Middle East and Europe to help better cater to evolving international tastes.”
#international-fashion-trends #retail-growth #consumer-behavior #e-commerce #global-market-strategies
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