Only 25% of advertisers are completely prepared for the cookie phaseout and 46% are happy with Google's decision to delay the phaseout.
44% of advertisers anticipate shifting advertising spend to different channels as the cookie is phased out.
Advertisers see different channels as providing better performance and return on investment in a cookieless world. Search advertising and native advertising were among those ranked as the strongest.
Despite Google's decision to delay the cookie phaseout, advertisers still have questions about their readiness for the new world and the ultimate effect on business results it will have.
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