Instagram's new vertical grid format represents a shift towards the predominant vertical content, aligning with the rise in video use on the platform.
Adam Mosseri acknowledges the discomfort with the grid change for those who value a curated aesthetic, yet highlights the need for adaptation to user trends.
Threads is broadening its analytics tools, which now provide insights into user engagement such as views, replies, and follower demographics.
Meta is enhancing advertising capabilities by introducing Conversion Value Rules, allowing advertisers to specify audience value and connect analytics effectively.
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