Shopify's survey reveals the growing importance of social media engagement, with 73% of merchants ranking it the top strategy for customer relationships, emphasizing its critical role in marketing.
The survey demonstrates that 52% of US merchants view organic social media content as the most effective channel for acquiring new customers, highlighting the essential shift towards digital marketing in retail.
#influencer-marketing #social-media-engagement #retail-strategies #shopify-survey #e-commerce-trends
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