New Programmatic DOOH Opportunities in Denmark in Collaboration with VIOOH
Briefly

AFA Decaux has expanded its partnership with VIOOH, enhancing access to over 238 premium digital screens in Denmark. This collaboration supports advertisers seeking digital campaigns targeting both local audiences and tourists, particularly in central Copenhagen. With a +40% market share, AFA Decaux leverages its extensive digital network to optimize programmatic buying. The launch of a data-driven digital currency known as Viewed Impressions bolsters programmatic trading by providing real-time audience data, reflecting the growing demand for efficient and data-centric advertising solutions.
AFA Decaux's partnership with VIOOH enhances access to premium digital screens, optimizing programmatic advertising opportunities locally and internationally in Denmark.
With over 40% market share, AFA Decaux leads Denmark's out-of-home advertising, expanding digital capabilities and providing advertisers with agile and effective solutions.
Michael Barfoed highlights the need to execute more digital campaigns effectively, stating, 'Advertisers want to work smarter, driven by data, to reach the right audience.'
AFA Decaux's launch of Viewed Impressions currency ensures valid programmatic trading by providing real-time audience measurement data.
Read at Exchangewire
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