This strategic partnership will provide advertisers with enhanced brand safety measures while unlocking new opportunities to reach its dedicated parenting audience with hyper-targeted precision.
By integrating Mantis's contextual intelligence, Netmums can now offer an AI-powered solution that understands and categorizes the sentiment and tone of web pages, ensuring ads are contextually relevant.
Advertisers on Netmums can access tailored audience segments with precise, privacy-enabled targeting, allowing for effective reach without third-party cookies in a privacy-first world.
Rimi Atwal stated that Netmums is a 360 digital media publisher, emphasizing its extensive touchpoints for engaging audiences effectively and safely.
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