Paul Bulcke acknowledged, "That had an influence on sales," indicating that the strategy of increasing prices had repercussions for Nestlé's market share as consumers began to turn away.
Bulcke highlighted, "Perhaps we went a bit too far with prices. That needs to be rolled back. The consumer must be able to buy our products," emphasizing the need for Nestlé to recalibrate its pricing strategy.
New CEO Laurent Freixe remarked, "Nestlé has reduced investment over the last years in the area of generating demand, which is not the best idea to drive growth and market shares," pointing out necessary adjustments for reviving growth.
Freixe's plan includes a strong focus on "billionaire brands" to reinvigorate Nestlé's performance, aiming to regain market traction that has waned amid rising costs and consumer pushback.
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