"UK marketers are proving that AI success isn't about chasing hype, it's about embedding the right tools into existing workflows to deliver meaningful value. What we're seeing in this data is a shift from experimentation to purposeful adoption,"
"AI is helping teams save time, accelerate ideation and boost performance, but it's also being used with intention. And the UK's marketing community is setting a powerful example of what responsible AI can look like in practice."
Recent Hubspot data shows 84% of top UK marketing teams rely on AI in 2025, outpacing global adoption at 66%. Generative and predictive AI dominate new tool rollouts and drive changes in workflows, team structures, and campaign performance tracking. AI now shapes campaign construction, refinement, and delivery, becoming central to strategy across UK marketing teams. Teams report embedding AI into existing processes to move from experimentation to purposeful adoption, using tools to save time, accelerate ideation, and boost performance. Average weekly time savings of about one hour occur in data reporting, media content creation, and direct brand messaging. European companies risk falling behind without adoption.
Read at Entrepreneur
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