Tumblr has officially launched Tumblr TV as a core feature nearly a decade after its initial experimental introduction. This strategic move comes as the U.S. TikTok ban instigates demand for alternative short-form video platforms. Tumblr experienced a notable spike in user sign-ups following TikTok's ban on January 19, reflecting increasing interest in video content, with a 35% boost in iOS installs. As users form new communities to share TikTok content, Tumblr aims to solidify its position in the video space, although it still competes with established platforms like TikTok.
"In an effort to capitalize on the uncertainty surrounding TikTok, Tumblr is finally launching Tumblr TV, evolved to support video and accessible to all users."
"User engagement surged significantly on the day of the TikTok ban, with Tumblr seeing a 35% increase in iOS app installs, showcasing the potential for attracting a TikTok audience."
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