Myntra's 'M-Now' promises to deliver fashion and lifestyle products within 30 minutes, offering 10,000 styles from brands like Tommy Hilfiger and MAC.
Nandita Sinha, CEO of Myntra, stated that 'Fashion thrives on a diverse selection that empowers customers.' M-Now reflects this commitment to evolving fashion aspirations.
Myntra's M-Now aims to revolutionize quick commerce, beginning in Bengaluru with plans for broader expansion across major cities including Mumbai and Delhi.
Morgan Stanley estimates the quick commerce market in India will reach $42 billion by 2030, highlighting its growing importance within the e-commerce landscape.
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