In Egypt, sales of Coke have cratered this year, while local brand V7 exported three times as many bottles of its own cola in the Middle East and the wider region than last year.
With the boycott, one can play a part by not contributing to those funds. Instead, she served her wedding guests Pakistani brand Cola Next.
Western beverage brands suffered a seven per cent sales decline in the first half of the year across the region, market researcher NielsenIQ says.
In Pakistan, Krave Mart has seen local cola rivals like Cola Next and Pakola soar in popularity to become about 12 percent of the soft drinks category.
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