"Filed on September 16 in Los Angeles Superior Court, the lawsuit involves five anonymous contestants from MrBeast's reality competition show, Beast Games, which premiered on Amazon Prime in March 2024. Inspired by the extreme challenges for which MrBeast is famous, the show features over 1,000 participants competing for a $5m cash prize through various endurance and problem-solving tasks. It aims to be one of the largest and most ambitious reality competitions ever produced, per a report by We Got This Covered."
"A lawsuit involving contestants from Beast Games against Amazon and the world's biggest YouTube star could lead advertisers to rethink their influencer partnerships and advertising strategies overall, according to industry leaders. A recent class action lawsuit against Amazon and the highest-earning YouTuber Jimmy Donaldson - better known as MrBeast - could shake the foundation for influencer marketing and advertising at large, experts say."
A class-action lawsuit filed on September 16 in Los Angeles Superior Court involves five anonymous contestants from Beast Games, alleging chronic mistreatment and unsafe working conditions. The show premiered on Amazon Prime in March 2024 and featured over 1,000 participants competing for a $5 million cash prize through endurance and problem-solving tasks. Contestants claim inadequate medical care, food, sleep, sexual harassment of female contestants, and misclassification as volunteers to secure about $2.25 million in Nevada film tax credits. MrBeast has over 239 million subscribers and businesses that generate hundreds of millions in annual revenue. Advertisers face potential reputational and financial risks tied to influencer partnerships.
Read at The Drum
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